Local Concept Rebrands as Part of Its 30-Year Anniversary
It’s been 30 years since Local Concept’s President, Michael Cardenas, crossed the border from San Diego to Tijuana, Mexico in search of his new brand. All he had washis company name ‘Multilingual Translations’. He asked the printing house to show him options for a logo before choosing a circle with the letters “MLT” and another circle around it. Now three decades later, over ten advertising and marketing agencies have worked on the corporate branding strategy for what has evolved now into Local Concept.