Monthly Archives: October 2020

Profit Potential – International Expansion Using Marketing Translation

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Expanding business to international markets can be both exciting and challenging.  But how can you take your company global?


Having a set of clear strategies along with guidance allows the entire organization to properly mitigate the risks before expanding to other markets or countries. Partnering with a language service provider is a major part of doing so and a great way to start. Look for professional translation companies with services and solutions designed to help companies explore new markets.


  • According to Hubspotglobal B2C eCommerce sales are projected to reach $4.5 trillion by 2021. Companies that sell in different countries and multiple languages can reach more customers, grow faster and have higher profit margins.
  • According to Businesswire, The global market research services industry is valued at $74 billion in 2020




Marketing translation services

Marketing translation can cover many components such as automated email campaigns, websites, brochures, white papers, presentations, social media posts, etc. But before jumping into these components, companies have to take market research translation seriously and have one in place. So, how can you use market research and translation services to explore new markets? If you’re ready to explore the likely profitability of new markets, it’s time to start translating your market research.

Social media is also an excellent place to start. The instant reaction and engagement of social media can be a great test and it can be measured quickly. Additionally, it’s a good way to gain sincere feedback from users who tend to express their opinions openly. Make sure to use professional translation services to create the right tone for your posts and also listen and understand the comments of followers.

Finally, a professional localization company can help you with a market trend analysis. They can provide information about how profitable a new market might be or help you work on a multilingual research project.

 Expanding business to other countries

Marketers that don’t prioritize content translation when the target audience is non-English speaking are at great disadvantage.

Having the right content made by a professional translation company will be to your advantage since they know what works or not for particular cultures and countries. They have the skills and knowledge to render translation works that appeal to the preferences and emotions of target audiences. Some companies utilize marketing text translation to reach and engage with customers who speak other languages even in their own country.

US translation companies have many ways to explore the likely profitability of different markets. A language service provider can assist you in preparing authentic marketing content to understand the culture and what will resonate with your new audience. It will play a huge role in the success of your global expansion.

How can we thrive as leaders and human beings during the COVID-19 pandemic?

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We all have gone through a crisis before, but nothing like the coronavirus pandemic. This one differs in many ways from other crisis – it is a global crisis, with long-term and multifaceted repercussions. The pandemic has already disrupted financial markets, brought to a halt the movement of people and goods around the world, canceled sports seasons and restricted international flights. It is dominating both private discourse and public policy, and the virus still continues to spread with no solution in sight. The COVID-19 is definitely a unique type of crisis. So, how can we thrive as leaders and human beings during these times?

Managing uncertainty in COVID times


  • Consider the situation from all perspectives

COVID-19 has affected all aspects of business operations. Leaders have the responsibility to help their teams understand how factors changed so that the company can respond more efficiently. Part of this responsibility is to review the company’s processes with self-criticism and exemption. Adapting to the new corporate management guidelines involves change of plans, modernization and often, digitalization of the means to access and share information.

  • Communicate constantly

During COVID-19, communications should be frequent to keep a clear and effective channel in the entire organization. This allows for collaboration and flexibility as events unfold, making sure people have access to relevant and respectable information sources. A constant flow of communication in your organization helps establishing protocols on who communicates what and by what channels, and also with balancing the need for transparency with the prevention of litigation risks.

  • Meet each group of stakeholders

In crisis, employees need to feel secure about their jobs. Customers want to be sure about the safety of goods and services. Suppliers want to know if they will be paid and the prospect of future orders. Investors want to follow financial trends and patterns closely. With the uncertainty and the situation rapidly changing, companies must monitor how stakeholder sentiment is evolving. Consider how the communication is going and adapt the message if needed. Among tactics and stakeholders, is it essential to communicate in a way that shows empathy and leadership.

  • Act quickly, effectively and empathetically

In such a critical and complex situation as the COVID-19 pandemic, it is easy to feel challenged to determine the right path to follow.A crisis response plan may already be in place for a cyber breach, natural disaster or accident at work, so leaders may be more ready than they think. As the pandemic continues to occur, the most important thing is to keep the situation at the forefront and lead in a timely, thoughtful and empathetic manner. In the words of Betsy Atkins: “What people will remember is how you behave in a crisis”.


By Patricia Sobue